I received a thank you note yesterday in acknowledgment of a gift I made to the organization – in June. I have made several charitable gifts this year and received varying levels of recognition for them but none that impressed me. Why do organizations fail to show love to those who love them most?
The best way to strengthen donor relations is through a thank you note – sharing how the gift will be used, what an impact it made and providing a sincere appreciation for what the donor’s generosity enabled the organization to accomplish with the funds. A generic tax record does not meet those criteria.
It’s the time of year when seemingly everyone wants my money and it’s exacerbated by the multitude of political candidates still actively pursuing my support. Whether you’re running a campaign, charity or just seeking funds for the marching band, please-o-please put as much consideration into how you are going to thank people for that gift as you put into asking them for it.
How you show your appreciation becomes the background from which you make your next ask. Don’t waste the opportunity.