Every month I receive a bill from the city claiming that they read my water meter – the day after the bill arrives. Today, I saw a magazine ad for Talbots prominently stating that it was “photographed in Maine, November 2019”. Amazing how these entities have figured out time travel!
It may seem like a trivial detail but putting forth known inaccuracies just causes me (and, presumably others) to call the whole organization into question. It’s the only line of copy in a two-page spread and it’s wrong. If what they claim in print isn’t true, then what else are they misstating?
There is enough fake news out there without your enterprise adding to it. No one cares if the ad was photographed in October or July but we do care when you lie about it. Stick to the facts, as minor as they may seem. Details do matter.