One season “woodland friends” were featured on every imaginable product, then there was a frenzy over cacti, only to be replaced by llamas and unicorns. When something is so suddenly pervasive, my sister and I joke that the product must have gotten a new PR agent who promotes its image and orchestrates product placements in all the major stores.

This year, the mythical marketer of the year award goes to those responsible for promoting autumn. Have you noticed that “fall” has become a merchandising frenzy on its own? I’m not talking about Halloween or Thanksgiving, but the actual “It’s Fall Y’all” season in between. Pay attention and you’ll be astonished.

Fall decorations are everywhere. Products include hand towels, pencils, shower curtains, soap, rugs, and all manner of seasonal trimmings. You can have a complete set of fall dishes and almost every food item comes in pumpkin spice flavor to serve on them. Hallmark has a selection of cards wishing greetings just for the season and Walmart is running commercials to encourage “harvest parties.”

Someone identified a gap between summer and Halloween and revved up the merchandising machine to fill it. You may have caught the bug personally and added an extra pumpkin or wreath to your front porch, but has your organization capitalized on the new energy around this season? Add “fall” to your planning cycle for next year: host your donors at a pumpkin patch, add spice flavoring or color to your product, or send sunflower cards instead of Christmas greetings.

There is a marketing bounty waiting for those who harvest it.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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