A sign on a semi-truck trying to recruit drivers boasted: “No East Coast Driving.” Think about that. The number one perk the company boasts about does not involve money at all — rather it outlines a distinction that matters to their clientele.
Too often we think that money is the key driver (ha ha) of what recruits and motivates an employee. It isn’t. Reassess what you have to offer through the lens of non-financial benefits. You may find that what is important to others already exists in your organization.
