A sign on a semi-truck trying to recruit drivers boasted: “No East Coast Driving.” Think about that. The number one perk the company boasts about does not involve money at all — rather it outlines a distinction that matters to their clientele.

Too often we think that money is the key driver (ha ha) of what recruits and motivates an employee. It isn’t. Reassess what you have to offer through the lens of non-financial benefits. You may find that what is important to others already exists in your organization.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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