Continuing with the theme from yesterday’s dot, Staples has taken their teacher campaign one step further by encouraging people not only to sign up for the Teacher Rewards program but to link teachers with Staples on social media. If you write on a Post-it how a teacher has made a difference for you and share it with the required hashtags, your favorite teacher could win $10,000 for their classroom. If you love your teacher enough to write about them, of course, you want them to win so you’ll likely take a picture and post it.

Instead of just asking your clients to buy something or join a program so others can reap rewards, it is strategically smart to engage them in a related (but not direct sales) activity. It generates involvement and goodwill – often two precursors to purchasing! How can you woo your clients into participation?


I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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