Continuing with the theme from yesterday’s dot, Staples has taken their teacher campaign one step further by encouraging people not only to sign up for the Teacher Rewards program but to link teachers with Staples on social media. If you write on a Post-it how a teacher has made a difference for you and share it with the required hashtags, your favorite teacher could win $10,000 for their classroom. If you love your teacher enough to write about them, of course, you want them to win so you’ll likely take a picture and post it.

Instead of just asking your clients to buy something or join a program so others can reap rewards, it is strategically smart to engage them in a related (but not direct sales) activity. It generates involvement and goodwill – often two precursors to purchasing! How can you woo your clients into participation?


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