I laughed out loud when I read that the item I was looking at was a “genuine bracelet”. It was accompanied by necklaces that were a mixture of “genuine and glass.”

Genuine what?

Life moves so quickly that we don’t always pause for even a moment to consider the claims we are reading. Politicians, advertisers, realtors — and apparently jewelry manufacturers — are counting on you to just skim their words.

Instead, ask what “genuine” jewelry is actually made of. Question whether “40% more” is a good deal or just a larger size. Remain skeptical when candidates promise not just the moon but Mars.

You’ll be wise to give messages your “genuine” attention before acting on them.

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