We’ve all heard the Pledge of Allegiance hundreds of times and often say the words by rote memory. On this Independence Day, take a few minutes to listen to Red Skelton explain the meaning of each word and make the Pledge come to life. I challenge you to listen to his monologue and not be moved by it.
Skelton adds power to something by making the familiar unfamiliar. Instead of just using words that we recite without thinking, he challenges us to pause and consider why the words were chosen. Can you adopt a similar technique for an important message in your organization? Perhaps you can have a founder shed light on the thought behind the mission statement. Elders could each share the meaning behind the organization’s values. The board chair or president could describe what the name of the organization or its slogan was trying to achieve. Instead of just sharing words, aim to share meaning.
Happy Independence Day!