I always think of the Red Cross being there in times of need – providing essentials to families whose home was destroyed by fire or assisting victims of natural disasters – but rarely do I consider where their supplies come from. In St. Louis, the local Red Cross made a concerted effort to gather items in an unusual way by placing donation bags on homes throughout neighborhoods.
Rather than utilizing a brown paper bag or a normal-sized plastic bag, the Red Cross ensured their donation bags would not be missed by making them bright pink and oversized. In addition, they were placed in unusual locations: on garage door openers, mailboxes, garage door handles, etc. Even if you did not contribute, you couldn’t miss the fact that the Red Cross was collecting and learn what items they found desirable.
In one effort, the Red Cross communicated their message, got noticed and gathered donations. The next time you’re tempted to do an appeal by sending a letter or posting on social media think about the giant pink bags of the Red Cross. How can you follow their example and take a unique approach to encourage donations?