At the grocery store, they were sampling a new product: Mayochup. It’s the cousin to Kranch, both products from Heinz that pre-package ketchup in popular combinations — mayonnaise + ketchup and ranch + ketchup – made for easy dipping.

It got me thinking about other combinations that would benefit from being sold in the way that consumers could use them. Some examples:

  • pizza delivered to the movies (especially if the theater has recliners) so it’s just as good as a night at home
  • insurance agents could team up with jewelry or home appraisers or videographers – in one stop you could have a home inventory and insure it at the proper level
  • a dog sitter combined with a house cleaner – go on vacation and come home to a clean house and happy pooch
  • delivery of food – and beer – a possible way to keep a few drunk drivers off the road.

Think of what you’re offering and how people use similar products or services on their own. Maybe there a way for you to combine something old to make something new.


About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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