At the grocery store, they were sampling a new product: Mayochup. It’s the cousin to Kranch, both products from Heinz that pre-package ketchup in popular combinations — mayonnaise + ketchup and ranch + ketchup – made for easy dipping.

It got me thinking about other combinations that would benefit from being sold in the way that consumers could use them. Some examples:

  • pizza delivered to the movies (especially if the theater has recliners) so it’s just as good as a night at home
  • insurance agents could team up with jewelry or home appraisers or videographers – in one stop you could have a home inventory and insure it at the proper level
  • a dog sitter combined with a house cleaner – go on vacation and come home to a clean house and happy pooch
  • delivery of food – and beer – a possible way to keep a few drunk drivers off the road.

Think of what you’re offering and how people use similar products or services on their own. Maybe there a way for you to combine something old to make something new.


I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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