Milwaukee Tools makes a reciprocating saw that cuts through most anything – it “saws all”. Other companies have similar versions but the name of Milwaukee’s tools – the Sawzall and bigger Hackzall – have been adapted by handymen to apply to all brands of reciprocating saws.

I’m sure this was on Milwaukee’s mind when deciding on a giveaway item to use at hardware stores and contractor events. It would be too expensive to hand out blades or tools, so they decided on a marker…

but instead of a standard issue, Milwaukee brilliantly created a brand-reinforcing giveaway called the Inkzall pen. Just like the related Sharpie, this marker writes on almost all surfaces, making the Inkzall label accurate and brand-aligned.

Do you put as much thought into your giveaways or are you just handing out generic items with your name? With the Inkzall, Milwaukee is likely to get more than it gives in branding.


I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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