When I first started my business, one of the first things I did was to work with a designer to create a logo, website and to order imprinted stationery and envelopes. The look and feel of all my design assets are very important to me and I have taken great care to develop branded invoices, handouts, correspondence cards, etc.

So I laughed out loud when my accountant sent me some information: it came in a handwritten brown envelope with an invoice printed in black ink off a computer and a plain white envelope inside for remittance. There was nothing branded, designed or fancy about the mailer or its contents – but maybe that is exactly the brand that an accountant is trying to convey: be frugal with expenses!

Whether you believe money spent on design is money well spent or not, the key point is to be consistent in how you portray yourself or your organization. You can’t send one thing in a Kraft envelope and the next on parchment.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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