How do you extend your customer’s experience after they leave your retail store? Ensure that the bag emblazoned with your logo has a second life.

Stores in the Mall of America have done just that and capitalized on the fact that people do not want to carry items through the mall’s 96 acres. A hands-free shopper is a happy shopper, so several stores at the mall package their purchases in bags with shoulder straps. It allows for immediate ease of transport as well as an extended use for the bag after the shopping trip is over. Brilliant!

Are you providing your customers with something disposable that could become marketing material for you with a small additional investment? Replace those conference notepads with your organization’s branded pieces instead of the venue’s. Encourage people to take your restaurant-branded pen when they sign the tab. Provide to-go items that people will actually want to keep and reuse instead of toss into the landfill.

Take a critical look at all that your organization distributes. How can you infuse additional quality so more of your users actually keep what you give them?

Thanks, Mike!

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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