I’ve been at Cell Phone Lots at several different airports and most of them are nothing but asphalt in a remote area of the terminal complex. Not in Austin, TX.

Someone there had the brilliant idea to treat the Cell Phone Lot like a rest stop – complete with a gas station, convenience store, fast food, public restrooms and picnic tables. They even have a large screen that displays flight information in case you need it.

The lot is still in a remote area so only services people who have some connection to the airport, but that includes those who are waiting to pick up passengers, airport employees and rental car returns – it was buzzing.

How can you reimagine a service that you provide and expand it to truly serve?

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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