One of our grocery stores has recently added a bank of eight electric car charging stations to its parking lot. According to a 2018 government report, there are only 800 battery electric vehicles and an additional 1900 plug-in hybrids in the entire state – making the decision to dedicate eight prime parking spaces to this purpose seem to be a bit excessive at the moment.
I think that charging stations and electric cars suffer from some of the chicken and egg dilemma – which comes first? People are hesitant to buy electric cars if there are no places to charge them yet incurring the expense and forfeiture of space seems premature if no one is using them.
This same store has recently posted signs everywhere that “park and ride” cars will be towed. If their lot is reaching capacity to the extent that they tow vehicles, it surprises me even more that they took a row off-line for a low-use purpose – aggravating many current customers in the process.
One of the challenges of leadership is to determine a balance between addressing the needs of the present and preparing for the needs of the future. Don’t become so focused on the customers you hope to have that you forget about those you actually have today.