The distinctive burgundy “M” that represents the University of Minnesota has taken on new life as a novel branding tool: a keyboard sticker that covers the standard “M”. Now when alumni or friends use their computer they are reminded of their affinity to the school.

I am surprised it took this long for the keyboard to turn into a billboard but think of the many options for others to capitalize on this well-used space. Other schools could perpetuate their logo, say an orange “T” for Tennessee fans, a red “W” for Wisconsinites, or an “N” for the Big Red Nebraska supporters.

Other businesses or charities could do the same: a multi-colored “G” for Google; Obama’s distinctive “O”, the Facebook “f”, Pinterest “P”, McDonald’s “M” or slanted “Y” from the YMCA. Once you start looking, single-letter logos are everywhere.

In real estate, the saying is “location, location, location.” The same goes for marketing. Don’t overlook ways to incorporate your brand into the most used locations of your friends and fans.

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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