An entrepreneurial Girl Scout (and her parents) recently took to the road to sell more cookies. She decorated the family van in can’t-miss messaging and then sat in the parking lot near a busy intersection at lunchtime. It was a novel approach to appeal to new customers and to meet them – literally – where they were at.

I think of selling Girl Scout cookies through door-to-door, a sheet passed around the office or a phone call from family or friends – not in the Cookiemobile, but it seemed to work.

How can you think about your organization’s offerings in a different light? Maybe you, too, can go on the road and fill your customer’s needs in the moment.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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