An entrepreneurial Girl Scout (and her parents) recently took to the road to sell more cookies. She decorated the family van in can’t-miss messaging and then sat in the parking lot near a busy intersection at lunchtime. It was a novel approach to appeal to new customers and to meet them – literally – where they were at.

I think of selling Girl Scout cookies through door-to-door, a sheet passed around the office or a phone call from family or friends – not in the Cookiemobile, but it seemed to work.

How can you think about your organization’s offerings in a different light? Maybe you, too, can go on the road and fill your customer’s needs in the moment.

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