An entrepreneurial Girl Scout (and her parents) recently took to the road to sell more cookies. She decorated the family van in can’t-miss messaging and then sat in the parking lot near a busy intersection at lunchtime. It was a novel approach to appeal to new customers and to meet them – literally – where they were at.

I think of selling Girl Scout cookies through door-to-door, a sheet passed around the office or a phone call from family or friends – not in the Cookiemobile, but it seemed to work.

How can you think about your organization’s offerings in a different light? Maybe you, too, can go on the road and fill your customer’s needs in the moment.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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