I can’t say that I am a big Queen fan, but, like most people, I can stomp my feet and clap in the appropriate places during the song We Will Rock You. What surprised me when I saw the movie Bohemian Rhapsody was that the addition of these participative elements was intentional – put there specifically to create a role in the song for audiences.
After noticing that fans were singing along at concerts, the band decided that they should write music to intentionally engage their audience and scripted music that called out for specific clapping or stomping at designated places. Queen was a pioneer in this area and their fan engagement helped to solidify their legacy and enduring presence on the music scene.
Think about whether there are moments in your organization’s programs that may now have spontaneous client involvement but could be strengthened with intentionality. Could you add targeted participation in a church service beyond the usual rote responses or songs? Is there an opportunity to allow clients to make something and have a tangible takeaway from a conference or workshop? Can you create places where clients interact with a mascot or photo booth in your establishment? Or maybe it’s something as simple as leaving out Post-its or a blank wall where those who pass by can add comments.
Try one thing today that invites someone else to rock with you.