Pantone, the company that specializes in color, has recently found a way to share its expertise in a new market. Pantone has paired with Caron yarn and now offers a new selection of yarn that comes pre-packaged in a color palette – pairing shades that the average person may not have combined, but that Pantone knows will make a beautiful product.
Caron could have made its own mix of colors, but instead relied on the credibility of Pantone to add a distinction over other generic yarn offerings. It seems like a wise move for both companies.
Who is an expert outside your field that could enhance your organization? Maybe it’s time you knit your interests together in a colorful partnership.