My new bathroom scale came with a package of temporary tattoos – and a thank you for “making the world a better place today.” The company, Greater Goods, donates a portion of my purchase to a charity to help end child trafficking and is willing to do even more if I use their tattoos to engage with their brand.

Each week, they give a prize to someone who posts their tattoo on social media. Each month, they donate $1000 to a cause nominated by a tattoo-wearer. And each year, one lucky “inked” person receives an all-expense-paid “adventure for two.” Remember, this is from wearing the temporary tattoo of a bathroom scale company.

As Greater Goods has shown, it’s no longer enough to just ask people to take a picture of themselves using your product. Engagement has become the name of the game in marketing.

 

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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