My new bathroom scale came with a package of temporary tattoos – and a thank you for “making the world a better place today.” The company, Greater Goods, donates a portion of my purchase to a charity to help end child trafficking and is willing to do even more if I use their tattoos to engage with their brand.
Each week, they give a prize to someone who posts their tattoo on social media. Each month, they donate $1000 to a cause nominated by a tattoo-wearer. And each year, one lucky “inked” person receives an all-expense-paid “adventure for two.” Remember, this is from wearing the temporary tattoo of a bathroom scale company.
As Greater Goods has shown, it’s no longer enough to just ask people to take a picture of themselves using your product. Engagement has become the name of the game in marketing.