When I think of a warehouse retailer like Costco or Sam’s Club, I think of buying paper products and food essentials in bulk. I don’t think of purchasing high-end luxury products, but apparently, they think that some people do. On display was a selection of nine types of liquor – all over $100/bottle. There was even a bottle of cognac for $745.

Maybe those who are willing to pay nearly a thousand dollars for one bottle of alcohol just toss it in their cart with the giant package of toilet paper, but somehow it seems to be sending mixed messages about who the warehouse really serves.

If you define your audience as “everyone” you might do a better job by serving “someone” instead.

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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