When I went to bed Thursday night it was 80 degrees. Just 24 hours later it was 49 degrees when I turned off the lights. Over the course of a day, it went from an extended summer to unquestionably fall.

It was hard for me to comprehend the dramatic change in seasons but it really shouldn’t be. As my sister has said: “If the country has taught us anything this year, it is that everything can change and change quickly.”

I think about the tenuous nature of people’s reputations and all those who have gone from hero to disgrace with the revelation of new facts. I think about single incidents that have defined people or companies and their brand equity has fallen overnight like the temperature.

Building is a slow process but falling happens fast.

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