As part of the Universal Studios theme park, we were able to take a tour of the production lot. We drove through facades of different neighborhoods, felt tremors as if in an earthquake, were splashed by the rushing waters of a flood and saw the pond where the first mechanical shark from Jaws swam.
If you were familiar with the movie or television show, the props and effects had a much greater meaning. For example, a car is just a car, unless you watched Back to the Future or Knight Rider and then you could appreciate the sentimentality of those vehicles.
To help place the sets into context, the tram cars included television cameras that would show clips from movies that featured the sets we were seeing in person. It brought home how easy it is to fake things in the news or on the internet; the plane crash that we saw was totally staged yet appeared perfectly real on the screen.
The studio tour is one of the most popular attractions at the park. It reminded me that people, myself included, really like behind-the-scenes access. It helps us to have a deeper understanding and greater context for the world around us. It helps us to feel “in-the-know” and special. It gives added appreciation for what goes into achieving the end product.
Help your clients see your organization with a new lens by providing a behind-the-curtain look into some aspect of your work. You may not be able to show something as dramatic as replicating an earthquake, but those who know you will love you more if they get a peek at how you make your magic.