I was one of the 121 crazies who waited in line for donuts yesterday, and I’ll bet that I was the only one who had an opportunity to purchase them but left empty handed.
I came to the truck so excited about the rare opportunity to enjoy these over-the-top delicious treats. I had fantasies as I anticipated what they would taste like and I had eagerly planned on indulging. But when I got to the front of the line, I learned that they were sold only as a “mixed dozen”. In other words, a grab bag.
I know that I could have spent my $16.50 and found someone to eat the donuts I did not want. Or, more likely, I know one friend and I could have eaten the whole dozen. But at the last second before purchase, I had a moment of clarity where I realized I was playing by the rules of their game and not making the purchase of the type or quantity that I wanted. I passed.
Grab bags were fun when you were a kid – when the element of surprise outweighed any sense of frugality or practicality – but as an adult, they have less appeal. Customers want what they want when they want it, and if they are going to take a risk on an unknown, there should be some compensation through a reduced price or increased quantity.
Think twice before you get carried away over a purchase. Just because there is a long line, it is a special sale, you have a coupon, or it is only available for a limited time doesn’t mean you need to grab it.