While waiting for a recent meeting to begin, the participants began discussing their dogs. My four-month-old is a cross between an English Cream Retriever and a Golden Retriever – and she was the most common of the bunch. Others had recently acquired a Bernadoodle (Bernese Mountain Dog/Poodle), a Cockapoo (Cocker Spaniel/Poodle) and Goldador (Golden Retriever/Labrador). What happened to the generic Beagle?
It seems that genetic engineering is prevalent in the dog world these days. Science has made it possible to take positive traits from one breed (i.e.: no shedding) and blend it with desired traits from another lineage (i.e. great personality). It has resulted in a robust market for all kinds of hybrids and “boutique dogs.”
It got me wondering why the same principle couldn’t be applied in organizations – taking the positive aspects of one service and crossing it with desired characteristics of another. It already happens in many online professional development courses – mixing low cost (online learning) with relevant material (formal education). Planet Fitness combines the best of gyms (equipment) with a casual user model instead of bodybuilding (free training). Southwest took the self-serve aspects of bus travel and the speed of air travel to create its model.
Ask yourself the “if only” question. If only…retrievers didn’t shed so much. If only fitness trainers were included in membership so people actually kept going. If only affordable education was offered on topics that adults really wanted to learn…Then create a new hybrid combination of your own that gets your client’s tails wagging.