It used to be that every house on the block offered candy to trick-or-treaters, but then allergies and health consciousness kicked in and the candy bars were no longer standard. I am all for offering a variety of Halloween treats to avoid overloading children with excess sugar, and for offering non-candy treats as an option. (See the dot from last year about the teal pumpkin project)
But Dole has taken the healthy-holiday idea too far by offering mini-salads as an option for those who come to your door. I doubt that most would see it as a trick instead of a treat!
What’s next? Pumpkin Spice Lettuce? There is a limit to how much nutrition you should promote on a holiday centered around sweetness.
Keep the context and your audience in mind when planning advertising or product launches. You don’t need to insert yourself into every holiday or fad.