How is Ikea’s strategy impacted by what Apple does?
You wouldn’t think that the two influence each other, but when one of the giants makes a shift in direction, it impacts others down the supply chain. Such was the case when Apple recently announced that the iPhone X would have wireless charging. Suddenly a whole new market opened up for wireless chargers.
One of those to capitalize on this was an unlikely beneficiary: Ikea. The Swedish furniture-seller was quick to jump on the news and published a set of great ads promoting its lamps with wireless chargers. They never mention the iPhone by name, but clearly are targeting the next generation of users.
See their brilliant ads with headlines such as “Siri, what lamp should I buy?” and “Apple Juice” here.
It’s one thing to keep abreast of what is happening, and quite another to respond to it – and to do so quickly. This campaign seems to have come together quicker and more easily than you can assemble an Ikea bookshelf!
As you watch what is happening in the news, with your competition or with others in seemingly unrelated industries, go beyond saying “noted” or “humm…” and take that first step to act on your insight.