I was given a gift card for Christmas that provided for monthly specials at a restaurant. Last month, the offer was a free bowl of soup. I have been to this restaurant many times, but never once thought about having the soup until it was free.

I have ordered soup on every visit since. It was fantastic!

Grocery stores and warehouse clubs do a variation of the same idea with their free tasting stations and free samples of products. I know I have tried things I would have never risked purchasing outright, but confidently bought it after enjoying a sample.

Think about how you can offer one of your products or services to your clients in a way that gets them to try something that they may not have otherwise used. Can you provide a free class session as an incentive to sign up for the whole program? Or perhaps a free use of your product for the weekend to allow the client to try it at home? Maybe a free 1:1 session to allow them to receive a sample of your coaching? Or an upgrade in membership for a trial period?

Free is an irresistible word. Use it wisely and give your client confidence to venture into new territory.

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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