For reasons that I don’t understand, I was invited to attend the Home Delivery World conference in Atlanta. This event — which sounds like should be a new phenomenon — is actually in its fifth year. Over 65 exhibitors participate, including:
It is quite the list!
What is said to me is that on-line is no longer enough; now on-line needs to be coupled with a repeat subscription service or regular home delivery option. As I can attest by the number of times the grocery delivery truck drives down my street, people are embracing the idea of having their orders brought right to their home.
“Conference streams” at this event include: the Final Mile, White Glove service & returns, technology & IT, supply chain, international and grocery. Is there a way for your organization to fit into this movement? Can you tailor your service to become a subscription model? Or perhaps you can offer a behind-the-scenes component for others in this business? Is there an aspect of your offering that can partner with others for home delivery (eg: cakes with kids games for parties-on-demand)?
As Dorothy said while she clicked her Ruby Slippers long ago: “There’s no place like home.” Try to find your sweet spot in this emerging market.