When I checked into the Hilton, I took a piece of candy from the dish at the registration desk. I was surprised to see it read: “The name of the LORD is a strong tower: the righteous runneth into it, and it is safe. Proverbs 18:10.” I wasn’t expecting such a message on my mint from the front desk of a major convention hotel.

There were several more dishes, all filled with candy of similar sentiments, and all branded by Scripture Candy: “Reaching the World One Piece at a Time!” Later I learned that they were placed there for the Catholic convention that was in the hotel, but I had to ask to find that out. Nowhere was there any signage or indication of the targeted audience.

All conventions have special touches that appeal to their attendees and I applaud the organizers and hotel for paying attention to such details. But if you are doing something that is out of the mainstream, remember the non-participants who will encounter it. A word of context can go a long way in making your message subtle instead of surprising.



About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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