It is a gift to be able to explain something complex in simple terms. 

Mayo Clinic is attempting to do just that through a series of Health Highlights. These full-page ads provide specific information (eg: To lose 1 lb. of fat per week, burn 500 calories per day more than you consume) in a visual and understandable way. The average person could look at this ad and determine ways that they could achieve calorie-burning.

I am sure the hardest part of developing these ads is determining what to leave out. 

Look at the latest informational material that your organization has produced. What could you cut? How could you make your message more clear? Is it obvious as to the key point you are trying to communicate?

Mayo’s ad says “time to burn.” While they meant calories, maybe it’s time for you to burn some copy in your next publication.

beth triplett

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About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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