Wondering what to do today?  Perhaps you can partake in Museum Day Live!, an annual event where museums around the country offer free admission to two people with a Museum Day Live ticket (available for free at www.smithsonian.com/museumday/ )

The Smithsonian Museums are free everyday, and this inspired Smithsonian Magazine to sponsor an event to increase access to other museums across the country.  It is a great way to explore some history or culture that you normally may not do (and a great way for them to build a database of new prospective members/subscribers!)

How can you translate this idea into your organization?  Is there a way for you to collaborate with other counterparts to do a joint promotion or event such as this, Small Business Saturday the weekend after Thanksgiving or state-wide private college weeks?  Can you offer something free on one day that normally would cost or make something free to one segment of the population like active military or senior citizens?  Or could you generate excitement by doing an event like Restaurant Week where eateries in a city offer special pricing and access?

It is hard to do something really big on your own.  Think about how you can scale an idea and involve partners to turn your plans into something special.

— beth triplett

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