Currently I own enough Sharpie markers to write continuously for several years.  I am a pen lover in general, but Sharpies are the creme de la creme — if you are only writing on one side of the page, they are perfect.  I almost always have one within arm’s reach.

In addition to the dozens of “regular” Sharpies that I have, there are two that have special significance:  one, I used to sign a beam that is now in the World Trade Center and another was used for autographs at Cardinals spring training.

I don’t know why I have such a fetish for this particular brand, but I do.  I can barely walk by them in a store without wanting more.  

Apparently I am not the only Sharpie groupie out there.  At you can “join the Sharpie community” and upload pictures of your Sharpie creations.  People have decorated entire rooms only using Sharpies; they have made music videos about them and done outdoor murals.  There are Sharpie blogs, a Sharpie Squad and more ideas than you can imagine.  Their tagline:  “you can do anything with a Sharpie.”

Maybe that is true, but I adore this product in an apparently boring and conventional way — I use them to write!  

But how can you take a lesson from Sharpie and use the web and social media to foster a community with your brand?  Is there a product or service associated with your organization that you can encourage people to use in novel and even outlandish ways?  I’m sure you could whip out a Sharpie and be inspired to create a wonderful plan on how to do so!

— beth triplett

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.