Currently I own enough Sharpie markers to write continuously for several years. I am a pen lover in general, but Sharpies are the creme de la creme — if you are only writing on one side of the page, they are perfect. I almost always have one within arm’s reach.
In addition to the dozens of “regular” Sharpies that I have, there are two that have special significance: one, I used to sign a beam that is now in the World Trade Center and another was used for autographs at Cardinals spring training.
I don’t know why I have such a fetish for this particular brand, but I do. I can barely walk by them in a store without wanting more.
Apparently I am not the only Sharpie groupie out there. At www.sharpie.com you can “join the Sharpie community” and upload pictures of your Sharpie creations. People have decorated entire rooms only using Sharpies; they have made music videos about them and done outdoor murals. There are Sharpie blogs, a Sharpie Squad and more ideas than you can imagine. Their tagline: “you can do anything with a Sharpie.”
Maybe that is true, but I adore this product in an apparently boring and conventional way — I use them to write!
But how can you take a lesson from Sharpie and use the web and social media to foster a community with your brand? Is there a product or service associated with your organization that you can encourage people to use in novel and even outlandish ways? I’m sure you could whip out a Sharpie and be inspired to create a wonderful plan on how to do so!