Just as less is more with ingredients in Cheerios, it appears that less is more in print as well.  The best selling cereal in the United States has adopted a new strategy when it comes to the design of its boxes.  

The latest versions are beautiful examples of being clear about your brand.  Instead of filling every square inch of space with copy, the new boxes communicate one simple message:


Their tagline:  The One and Only.  Can you learn a lesson from Cheerios and boil your message down to a single word to communicate the essence of your message?

— beth triplett


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