Just as less is more with ingredients in Cheerios, it appears that less is more in print as well.  The best selling cereal in the United States has adopted a new strategy when it comes to the design of its boxes.  

The latest versions are beautiful examples of being clear about your brand.  Instead of filling every square inch of space with copy, the new boxes communicate one simple message:


Their tagline:  The One and Only.  Can you learn a lesson from Cheerios and boil your message down to a single word to communicate the essence of your message?

— beth triplett


About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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