For a long time, the number of available paint colors has been expanding so that you can find latex in every color imaginable. Now Disney has taken this to a whole new level and developed a line of paint with many of the colors that they have imagined and people have come to love.
Instead of black, you can now buy a paint called Mouse Ears. Red is Lightening McQueen, the star of Cars. There is an aqua Sulley’s Fur. Orange is So Goofy. A light green is Tinker Bell and the grey is Blustery Day. It is an entire pallet of colors that fit their tag line “every color tells a story.” Even without my identification, you would instantly know that Silly Old Bear was a yellow, A Shirt for Pooh was red and Eeyore’s Rain Cloud was a dark gray.
Of course Disney wouldn’t be satisfied with ordinary paint — they had to add some magic to it. So you can buy a glitter topcoat (that makes the wall “a flourish of shimmering glitter”), a confetti topcoat for more pronounced sparkle, metallic paint, chalkboard paint and glow in the dark colors. All of these are necessary to recreate the elaborate designs that are suggested — such as Pixie Hollow with glowing Tinker Bells and princess gowns that sparkle.
It is another example of brand extension — taking one aspect of your business or organization and parlaying that into an entire new line of offerings. On one hand, it makes sense to capitalize on selling black paint for a premium by giving it a Mickey label. On the other hand…
See tomorrow’s blog for part 2