Last Sunday I was laying in my bed, debating whether I wanted to stay in my cozy pajamas or whether I wanted to go out for breakfast, and I wondered why I couldn’t have both. Why hasn’t someone started a service to deliver breakfast?
They deliver hot foods like Chinese and pizzas, so it isn’t a temperature issue. You could have breakfast biscuits or burritos come to your door with a piping hot Starbucks — I think it could be a hit.
In 2011, breakfast restaurant sales totaled nearly $25.5 billion. Nearly half of the consumers got their early meal from a “limited-service” restaurant. So we’re not competing with Eggs Benedict and Mimosas here; people are eating what I want delivered.
If you agree with my idea and want to start a service, it’s all yours. I’m not looking to become an entrepreneur. I just like the concept of ideas — thinking about what isn’t, but could be.
Next time you have a moment to daydream, think about what business isn’t out there that you wish was. It’s a good exercise in creativity, even if you still have to get up and go get that bacon and egg biscuit yourself.
— beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com