Henry Ford famously said that people could have any color car they wanted, as long as it was black. My, how times have changed.
It seems that everything comes in a multitude of colors these days. It may be small items, like the removable Command hooks, which now come in an array of options instead of utilitarian white that served them for years. It may be silly things, like seven grill colors. (Does your grill really need to coordinate with your patio decor?) Or, it may be larger purchases, such as appliances, where you can now get customizable and removable panels for your refrigerator!
If you are stuck with a Henry Ford mentality about choice, it’s time to rethink your offerings. Orange may be the new black — for today. Tomorrow, your customers will want to switch to a new color.
