On the table at the local pizza place were two shakers of peppers: Hatch Valley Green and Four Pepper Blend. Usually, it’s a roulette of guessing and testing to see which (or whether) pepper would be best for the pie, but these jars were clearly labeled with a thermometer and “heat” rating. I could tell just by looking at them that the Four Peppers would be beyond my comfort level, but the Hatch Valley may add a welcome kick.

Here’s a hot tip: craft your labeling or instructions to preemptively answer the questions users may have, so customers don’t have to pepper your staff with questions.

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