I believe those who handle internal communications are untapped resources that can do much to enhance an organization’s reputation, employee retention, and overall effectiveness. When those within the organization are told both the “what” and “why,” they are better equipped to understand the big picture and their place in it.
Brené Brown writes that “In our transformations, the person who leads comms is a linchpin of our success.” What organization isn’t undergoing some level of change today? Keeping those closest to the issue informed helps them feel connected and valued, and allows them to accurately share information with others.
Internal communications are often overlooked or minimized, placed at the bottom of a long list of junior staffers’ responsibilities. But prioritizing effective messaging to those within can empower people to become messenger “agents” for the organization, replacing misinformation or speculation with accurate data and powerful soundbites.
Two-way internal communications are one of the most proactive and valuable tools a leader has. Don’t ignore the impact a well-informed home team can have.
Source: Rising Strong by Brené Brown, 2025, p. 115
