Here’s an example of an organization anticipating customer need and proactively meeting it.
The Green Bay, Wisconsin airport (GRB) knows that it snows a lot during the winter months, and consequently, it’s likely that those parking there will become snowed in while traveling. To facilitate their exit, the airport has shovels positioned throughout the lots for customers to use. How convenient!
Think about what people might wish they had and meet the demand in advance. Some buildings have umbrellas to borrow. Others put out dog bowls on summer days. Hotel rooms supply amenities that may be forgotten. It’s one thing to provide what is requested, but you can set the bar higher by anticipating and delivering before the ask.
