I’ve written before (dot #2287) about using uncommon measures to gather feedback and assess outcomes. It’s nothing scientific, but there is often data available to help you gather telltale signs of how something is being received.

If I worked in retail, one of the uncommon measures I would monitor would be the pile of merchandise that invariably accumulates by the price-checker machines. I look at this stack every time I scan something, as it tells me that customers were interested enough in the item to check the price, but that price was presumably too high for them to complete the purchase. What great insight for managers to have, rather than having the stock clerks dismantle the evidence without any analysis.

Do you have an equivalent situation in your organization — where there is unrealized feedback that could instead be gleaned for unfiltered commentary? Look around for uncommon measures that could help set you apart.

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