In a small town about an hour’s drive from major big-box retailers, an entrepreneur recognized a gap in the availability of pet supplies. The city probably couldn’t support a full store, so she opened a retail space in a permanent trailer that offers residents an ample selection of food, toys, and accessories. Judging by the traffic when we were there, the idea is a hit.
It’s a reminder that there is a large space between all or nothing. You can make progress in small increments, testing out a concept before you go all in, or by offering a reduced version of the grandiose plan. The key is to try something and refine from there.
The dogs of Three Oaks are very glad the trailer is there. What audience is waiting for you to take the next step?
