Flying during the holidays can be stressful for everyone, but especially for the little ones. It’s in everyone’s best interest to keep the kids amused and happy, so to help in this effort, the Minneapolis St. Paul (MSP) airport placed snowmen throughout the terminal. These statues were perched on signs, sitting on counters, and peeking out from multiple locations. It was a game (even for me) to see how many snowmen could be spotted. They served as both a distraction and an impetus to keep moving forward down the long airport concourses.

Someone at MSP thought ahead about a way to serve their youngest passengers (and, in turn, everyone else around them!) Have you considered how to treat all of your audiences at your next event, in your waiting room area, or in whatever way you serve multiple groups of people? Even though the wee ones didn’t buy the ticket, making the experience less stressful for the parents increases the likelihood that there will be a next time. Implement the equivalent of snowmen in your organization to prevent meltdowns!

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