A few weeks ago, I received an email from the American Red Cross telling me they were improving the donation experience. I did not think much about it as most such claims are more hype than substance. But then I gave blood yesterday, and it was true!
A few years ago, the Red Cross eliminated the monotonous task of having the phlebotomist read all 45 questions for me to answer on-site and allowed the questionnaire to be done in advance on a smartphone. Today, I discovered they have eliminated the finger prick (the worst part!) and temperature-taking has become no-touch. The whole process has become more efficient, less intrusive, and annoyance-free.
Use the Red Cross as a reminder that small but continual improvements really do add up to make a big difference. Schedule your donation today and see for yourself!
