I love it when someone improves something simple and sees an ordinary object in a new way. Such was the case with the new batch of business cards. The box was designed to serve a dual purpose to hold cards that are received in exchange for the ones handed out. It came with three simple tabs: Call ’em up, Must Meets, and Wine & Dine. Presumably, the owner could prioritize the cards they received and use the box as a low-tech customer management system.
Almost all the business cards that are printed come in a box that is ultimately thrown away. What a creative touch to add these tabs and provide an extra piece of value.
Is there a similar enhancement that you could provide your clientele? It doesn’t take much to stand out in a world that too often does things as cheaply as possible. Pay those extra cents and make your work memorable.
