It’s one thing to be a pet-friendly city, but a restaurant in St. Petersburg, Florida has taken it a step further. Cassis not only leaves water out for dogs but they have created a separate dog menu with special treats for Fido. Judging by the number of dogs with their own plates of food, it has been a quite popular addition.

The Cassis Dog Menu features such delicacies as Mutt Loaf, Pooched Egg, Bone Appetit, Bark de Triumph, Arrf el Tower, and a Hot Diggity Dog. As with all fine dining, there are etiquette rules and gentle reminders about them, including “Please use good judgment when ordering for your animal friend; we will not be responsible for upset tummies due to overindulgence. Dog messes of any kind are the sole responsibility of their humans.”

I’m a dog lover so, of course, I loved this idea, but everyone should recognize that this is a brilliant way to reach a niche audience. There are dozens of restaurants in downtown St. Pete and this is a clever way to attract another market — and gain additional revenue. You’d be doggone smart to think beyond the obvious when considering who you can serve.

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