A friend asked for a glass of water at a restaurant and this is what she received:
It was beautiful: a tall glass with hollow rectangle cubes, and an extra touch of garnish to set it off. It would have been just as easy to provide a plain drink — as everyone else does — but what an effective and inexpensive way to set yourself apart.
What is the equivalent of the beautiful glass of water in your organization? Add an extra touch to something you offer and delight your customers. The goodwill transfers to the perception of your entire offering as well as reminding your staff that going above and beyond is part of your culture.