Forget about a one or two-cent increase — starting today it will cost you 58 cents to mail a first-class letter, up three cents from yesterday’s rate. Those of a certain age will remember the hassle it used to be when stamps increased — you had to buy one-cent or “letter stamps” (printed before they knew the specific amount of the rate hike) — but now people barely notice thanks to Forever Stamps.

The introduction of permanent first-class-rate stamps in 2007 was so successful that the USPS made all of its stamps Forever in 2011. It was a sneaky way to allow for rate increases without public outcry, something that is important given the nearly annual hikes, but it worked.

If you have a component of your operation that sees frequent increases, think about whether you can model your operation after the Post Office. Is there a way to allow people to buy in advance to guarantee a rate — for example, X number of workshop registrations, the printing of X pieces, X hours of consultation, or a set number of visits — that retain their value regardless of the timeframe for using them? You could even use a Forever stamp on your flyer to promote them!

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