One of the best things I’ve seen lately is a series of graphic designs depicting an actual 1-star review for each of the National Parks. The art itself is appealing but what really impressed me is the idea of taking this approach in the first place.

Artist Amber Share wanted to take a “unique twist” to depict the parks and when she learned about the reviews created her “Subpar Parks” series of designs. Some examples: Grand Canyon: “A Hole. A Very Large Hole” or Yellowstone: “Save Yourself Some Money and Boil Some Water at Home.”

There are thousands of pictures and paintings of each of these national treasures, but it took a real artist to see the opposite perspective that Share took.

Think about how you can follow her lead and approach a project from a totally different view. Target your marketing plan to those who haven’t purchased from you instead of those who have. Take photos, as my friend Tracy does, of the backside of famous statues/places instead of the same view everyone else captures. Start a meal with dessert and finish with the appetizer. Take your own 1-star reviews and turn them into something positive.

Einstein said: “Being creative is seeing the same thing as everyone else but thinking of something different.” With that as the measure, Amber Share earns a 5-star review.

 

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: