There are many electronic methods that allow you to spread the word about an event, but the University of Wisconsin-Platteville took a decidedly low-tech route to advertise an upcoming concert at the school. UWP promoted its concert by trumpeter Wayne Bergeron by placing stickers on the boxes at the area bakery. It was simple, low cost, novel, and the colorful sticker stood out on the otherwise plain box. I don’t know how many tickets it sold, but it certainly created awareness and, unlike the barrage of ads elsewhere, was hard to miss.

How can you think outside the box (in this case, literally!) to spread your message? There may be a nontraditional partnership just waiting for you to use as a vehicle to get the word out.

Thanks, Amy!

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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