There are many electronic methods that allow you to spread the word about an event, but the University of Wisconsin-Platteville took a decidedly low-tech route to advertise an upcoming concert at the school. UWP promoted its concert by trumpeter Wayne Bergeron by placing stickers on the boxes at the area bakery. It was simple, low cost, novel, and the colorful sticker stood out on the otherwise plain box. I don’t know how many tickets it sold, but it certainly created awareness and, unlike the barrage of ads elsewhere, was hard to miss.

How can you think outside the box (in this case, literally!) to spread your message? There may be a nontraditional partnership just waiting for you to use as a vehicle to get the word out.

Thanks, Amy!

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