There are many electronic methods that allow you to spread the word about an event, but the University of Wisconsin-Platteville took a decidedly low-tech route to advertise an upcoming concert at the school. UWP promoted its concert by trumpeter Wayne Bergeron by placing stickers on the boxes at the area bakery. It was simple, low cost, novel, and the colorful sticker stood out on the otherwise plain box. I don’t know how many tickets it sold, but it certainly created awareness and, unlike the barrage of ads elsewhere, was hard to miss.

How can you think outside the box (in this case, literally!) to spread your message? There may be a nontraditional partnership just waiting for you to use as a vehicle to get the word out.

Thanks, Amy!

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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