Some establishments have very few visitors, but others like hospitals have many guests who are there for the first time. In addition to signs and wayfinding enhancements to make visitors’ experiences more pleasant, the University of Iowa Hospitals went an extra step to make their parking garage more user-friendly. Guests can take a flyer that is color-coded to match the garage level and the elevator button so drivers can more easily find their vehicle upon return.
Think of how you can model this strategy in your organization. Is there a procedure or service that you could make a little less complex just through the addition of better signage or color? Can you do something to alleviate the stress or feelings of being lost for those in your building for the first time? Helping others help themselves is a great way to serve.